Brand
Design
Visual Story
Strategy Identity

My practice focuses on visualizing cohesive brand systems through visual assets from logos, web design, printed materials, social media presence to packaging.  



I translate abstract concepts of identity into visual narratives where type, form, and interaction align with intention.

Grounded in strategy and aesthetics, my work builds identities designed to both resonate and evolve with a growing company.







Rapson Advisory
Contract Position

CPA firm seeking a distinctive look to stand apart. Developed logo, core branding, website, and in-office print materials.
 


Advanced Therapy of America
In-House Role as Branding Strategist

Directed brand development and marketing strategy, creating a pediatric therapy identity that blends medical professional with an inclusive, kid-friendly tone.




Towson Vintage Clothing

Contract Position
Pop-up thrift brand centered on vintage and upcycled fashion. Designed logo, core identity, and package design.




School of Engineering at Rutgers University

In-House Role as Lead Graphic Designer
Designed brand materials for the School of Engineering, aligning with the identity of a long-standing, multi-campus university.


Pieklo LLC
Contract Position

Emerging occupational therapy brand in the NY Metro area. Designed logo and website.


Eagleton Institute of Politics
In-House Role as Graphic Designer

Political organization focused on event promotion and outreach. Designed digital and print materials across web, social, and in-person touchpoints.


3TG Technology

Contract Position

Executed a website refresh and product documentation system for a medical manufacturer, covering catheter and heat shrink lines.


LM Speech Therapy
Contract Position

Speech therapy company specializing in at-home services and tailored programs. Designed logo and business card.